Description
The vegan shampoo, silicone-free, gently cleanses the hair while effectively reducing colour fading. Precisely formulated to cleanse coloured hair without fading it, helping to minimise colour loss.
Suitable for all hair types, from medium to thick.
Safe for coloured hair, with highlights and chemically treated hair.

Benefits
The sulfate-free shampoo gently cleanses the hair without stripping it to minimise colour loss. A plant-derived formula helps to reduce colour fading, while the omega-rich apricot oil leaves the hair nourished and, in combination with bio-fermented arginine, helps to provide radiant shine.

100% vegan colour protection and care
A blend of botanical ingredients helps protect coloured hair, leaving it silky, soft, and shiny. Use with the colour control conditioner.

Botanical cleansing products
Precisely formulated for vibrant and long-lasting colour, wash after wash.

Neutralising power
The natural origin "magnets" instantly neutralise colour-fading particles to help protect your hair during washing.

Dual-charged molecules
Create a protective shield to prevent water from penetrating the hair, reducing colour loss.

Apricot and bio-fermented arginine
Work together to nourish, smooth, and seal the cuticle, helping to lock in beautiful colour with radiant shine.

94% natural origin*. Cruelty-free. Silicone-free. Sulfate-free.

How to apply
Massage into wet hair, from roots to ends.
Rinse.
Follow with the colour control conditioner.
Apply the colour control leave-in treatment and do not rinse.
For best results, start with Aveda's 100% vegan colour, customised for you.

Ingredients
Coconut-derived surfactants, mineral magnets derived from rice and corn, bio-fermented arginine, organic certified apricot seed oil.