Description
Vegan, silicone-free shampoo gently cleanses hair while effectively reducing color fade. Precisely formulated for cleansing color-treated hair without stripping to help minimize color washout.
Suitable for all hair types medium to thick.
Safe for color-treated, highlighted and chemically processed hair.

Benefits
The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine.

100% vegan color protection and care
A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.

Botanical cleansers
Precisely formulated for lasting radiant color, wash after wash.

Neutralizing power
Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.

Dual-charged molecules
Create a protective shield to keep water from penetrating into hair, reducing color washout.

Apricot & bio-fermented arginine
Work together to nourish, smooth and seal the cuticle, helping to lock in beautiful color with radiant shine.

94% naturally derived^*. Cruelty free. Silicone free. Sulfate cleanser free.

How to apply
Massage into wet hair, from roots to ends.
Rinse.
Follow with color control conditioner.
Apply color control leave-in treatment rich and do not rinse.
For best results, start with Aveda 100% vegan hair color, customized to you.

Ingredients
Coconut-derived surfactants, mineral magnets derived from rice and corn, bio-fermented arginine, certified organic apricot seed oil.